Founded in 1987, SRAM (an acronym of the 3 founders names, Scott, Ray and Sam) is a privately owned bicycle component manufacturer located in Chicago. They're known for developing many of the inovative technologies used in bikes today including ETAP wireless electric shifting, Grip Shift, dedicated single chain ring drivetrains, narrow wide chainrings and more. Sram also own bicycle component brands Rockshox, Quarq, Zipp and Truvativ.