In 1990, Gary Erickson a baker and former mountain guide was living in a garage with his dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175 mile bike ride with his buddy Jay. They’d been gnawing on some “other” energy bars all day. Suddenly, despite his hunger, he couldn’t take another bite. He thought, “I could make a better bar than this!” Two years later, after countless hours in his Mum’s kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished and named after his father, Clifford, his childhood hero and companion throughout the Sierra Nevada mountains. Today Clif Bar is still a Family and Employee Owned company based in California who we still want to make things better. Their food. Their company. Even the planet.